Each wine label has its own story that needs to be told. In many cases, there’s a link to world history. You’ll be surprised to read about different generations within a single family of winemakers. And sometimes it’s all about branding and design.
Understanding the heritage of these labels helps you to understand what you drink. We strongly believe wines will taste better after reading this book. Cheers. BURP.
Bas Korpel is a storyteller who is focused on wine. As a specialist, he is a commercial wine writer, trainer and critic with a background in advertising and hospitality.
Jur Baart is a conceptual thinker, strategist and co-owner of Fitzroy, a boutique agency that develops and nurtures distinctive brands. The agency that also created their own rum.
Danny Griffioen established himself as an Amsterdam-based photographer after a page-wide portrait on the front page of Die Zeit. Since 2018 he’s also a film director.
Fitzroy Publishing is the youngest branch of Fitzroy. It’s the advertising agency that already created their own rum – and has a track record of successful campaigns for various alcohol brands, including Asahi, Grolsch, Kornuit, Desperados and their own navy rum.
Would like to resell the book please contact stephanie(@)fitzroy(dot)nl
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